Agridence Rubber Platform (ARP) is designed for procuring physical and sustainable natural rubber. It digitises the natural rubber supply chain, providing data-driven insights and tools that enhance operational efficiency.
3 Months
Sole Designer
Process mapping, user research, UX/UI design, and design handoff
Users rely heavily on WhatsApp for negotiations, which is both inefficient and unsustainable for managing complex deals over the long term. Additionally, our current mobile app has not been well received by users, leading to low adoption rates.
Revamp the mobile app to streamline users' digital workflows, drive higher adoption rates, and position the app as an essential tool for their daily trading activities—making it their go-to platform for negotiations and deal management.
The customised dashboard provides users with comprehensive information to keep them up-to-date with their trading activities. It enables a quick overview and summary of their recent trades, analysis of trading patterns, and assessment of their progress, empowering them to make informed decisions moving forward.
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Users can navigate through a volatile market effortlessly with just a few clicks. They can make offers or bids swiftly on the go, regardless of their location, eliminating the need to switch to the web platform and reducing the risk of duplicate efforts.
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Users can seamlessly accept, reject, or counter trades on the go, ensuring they never miss critical opportunities, regardless of their location. This feature empowers them to stay connected to the market in real time, allowing them to respond instantly to trade offers as they arise.
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The app lets users easily chat with counterparts and accept trades on the go. Integrated bid and offer quotes allow users to accept trades directly within conversations, making trading faster, smoother, and more convenient.
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To identify factors contributing to the low adoption rate, understand the challenges traders face, and evaluate the extent to which the goals were achieved.
This CJM captures both the seller and buyer trading experiences, from negotiating trades on WhatsApp to finalising them on the web platform and accepting them via the mobile app. The goal is to optimise the user flow, identify gaps in the experience, and ensure a more seamless and efficient trading process for both parties.
In collaboration with SGX, we have achieved a successful launch of the Agridence Rubber Platform App. This collaboration provided us with an excellent opportunity to unveil our new app and present a live demonstration to the participants.
Understanding engineering constraints and stakeholder concerns has helped me design more feasible solutions and solve problems efficiently. By balancing business requirements with user needs, I’ve delivered solutions that are both effective and aligned with organisational goals.
Instead of rushing into solutions, I focus on understanding user needs and business requirements—especially in B2B contexts. With limited trading industry experience, listening and learning first helps me identify real challenges and design balanced, effective solutions.
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