AI-powered guidance for confident, mobile-first shopping.
Self-initiated UX concept case study inspired by real shopping challenges. The project explores how AI can act as a personal shopping consultant, guiding discovery, simplifying comparison, and improving purchase confidence in a mobile-first e-commerce experience.
Low purchase confidence leads to decision fatigue & abandoned purchases
When shoppers feel confident > they convert faster!
Increase Purchase Confidence with AI. Bridge between choice overload and confident decision-making
By asking relevant, personalised questions, the assistant uncovers needs shoppers may not realise they have, helping them feel truly understood and confidently guided throughout their shopping journey.
By conducting in-depth research, the assistant recommends the best options based on user preferences, surfaces relevant alternatives, and enables quick actions, giving shoppers confidence that they’re receiving honest, expert guidance.
The AI suggests alternative options that match the user’s needs, lets them swipe to shortlist and compare products, highlights key features, and provides quick actions to view or add items to the cart.
Thank you!
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